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NMIMS School of Branding and Advertising (SOBA): Admission 2025, Courses, Fees, Placement, Faculty
Mumbai , Maharashtra
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The School of Branding and Advertising (SOBA) located in Mumbai is a private institution that operates under the esteemed NMIMS University. It offers an undergraduate program in business administration with a focus on branding and advertising. Admissions are granted based on performance in the NPAT, which is a university-level entrance exam. The program emphasizes a thorough understanding of branding and advertising, covering areas such as ad-film production, brand development, communication, copywriting, social media marketing, and digital marketing, rather than traditional business subjects.
NMIMS SOBA Courses
The School of Branding and Advertising provides a BBA in Branding and Advertising. Below are the specifics regarding this course:
Course | Eligibility | Duration |
BBA (Branding and Advertising) | Candidates must have completed 10 + 2 or an equivalent examination from a recognized board with a minimum of 50% aggregate marks, along with NPAT scores | 3 years |
NMIMS SOBA Admission Process
To apply for admission, candidates must meet the eligibility requirements for the offered courses. The application procedure is as follows:
- Go to the official website.
- Click on "Apply Now" and create an account.
- Select the desired program.
- Complete the application form and submit it.
- Pay the application fee to finalize the process.
Selection Criteria
Admission is based on NPAT scores, followed by a written test conducted by the School of Branding and Advertising. This assessment includes a Divergent Thinking Test and a personal interview at the Mumbai campus. The final selection hinges on the merit obtained in the entrance examination.
Weightage Criteria
The NPAT exam for the BBA in Branding and Advertising comprises the following sections:
Testing Areas | Number of Questions |
Proficiency in English Language | 40 |
Quantitative & Numerical Ability | 40 |
Reasoning & General Intelligence | 40 |
Total | 120 |
NMIMS SOBA Placements
For the BBA in Branding and Advertising, the placement data is as follows:
Salary Stats (Annual) | Value (In INR) |
Median Salary | 5.5 lakh |
SOBA Faculty Details
The faculty at NMIMS School of Branding and Advertising includes:
Name | Position |
Neha Singh Agarwal | Program Chair |
Rishabh Dwivedi | Assistant Professor |
Rishika Bhojwani | Assistant Professor |
Dr. Shamika Dixit | Assistant Professor |
Dr. Shernaz F Muglai | Assistant Professor |
SVKM's NMIMS School of Branding and Advertising Scholarships and Funding
Every year, various student awards and scholarships are available across different programs at NMIMS. The following points outline the scholarship process and eligibility criteria:
- Students are encouraged to apply for these awards and actively engage in the application process.
- Maintaining a strong academic record is essential for those wishing to apply. Any student receiving an F in any subject or exhibiting misconduct, along with a history of low attendance, will face automatic disqualification from consideration for awards.
- Certificates of merit will be awarded by the Dean at the school level to recognize outstanding students.
Scholarships Overview
Scholarship Type | Description |
Academic Excellence Awards | Granted to students with outstanding academic performance. |
Merit-based Scholarships | Offered based on specific criteria set by the institution. |
Need-based Scholarships | Designed to assist students who require financial support. |
Participation Awards | Recognizing involvement in extracurricular activities and community service. |
Eligibility Criteria
Criteria | Details |
Academic Performance | Must maintain a good performance record without failing grades. |
Conduct and Attendance | No record of misconduct or poor attendance. |
Application Participation | Must apply for the awards and complete all necessary procedures. |
Application Process
Step | Description |
Step 1: Review Eligibility | Ensure eligibility criteria are met before applying. |
Step 2: Gather Documents | Collect necessary documents for the application. |
Step 3: Submit Application | Complete and submit the application within the deadline. |
Step 4: Await Results | Check for notifications regarding the status of the application. |
By adhering to the guidelines and actively participating in the scholarship application process, students at NMIMS can take advantage of various opportunities to support their educational journey.
