Post Graduate Diploma in Management [PGDM] in Marketing Top Colleges, Syllabus, Scope, and Salary 2024


Post Graduate Diploma in Management (PGDM) in Marketing is a two-year specialized PGDM program that focuses on gaining the practical knowledge and skills required to excel in the field of marketing. This course is an excellent choice for candidates aspiring to leadership roles in the sales and marketing departments of organizations. Typically offered by autonomous institutions, this program is considered equivalent to an MBA.

Admission to this course depends on performance in national level entrances like CAT, MAT, GMAT, XAT, etc. coupled with further rounds of assessment of GD/PI. Some universities require these entrance tests to be taken to get admission or administer combined entrance exams, while others accept direct applications for PGDM programs in marketing. The prerequisite for taking a postgraduate management program in marketing is a bachelor's degree in any field from an accredited university. 

The average tuition fees range from INR 2,00,000 to INR 8,00,000. Some of the top colleges in India for a PGDM in Marketing include SPJIMR Mumbai, XLRI Jamshedpur, MDI Gurgaon, Doon Business School Dehradun, IISWBM Kolkata, and NMIMS.

After successful completion of the course, candidates may be able to find employment in the banking, insurance, FMCG, and e-commerce industries, among other sectors. Top employers in this sector include Genpact, Reliance, ITC Limited, Hindustan Unilever, etc. After completing this course, the candidate's potential annual salary ranges from INR 4,00,000 to INR 6,00,000. 

PGDM in Marketing Course Highlights

These are the key highlights of Post Graduate Diploma in Management (PGDM) in Marketing course:

Course Name

Post Graduate Diploma in Management in Marketing Management

Course Duration

2 years

Exam Type

Semester Type

Eligibility Criteria

Bachelor’s degree in any discipline from a recognized institute

Selection Process

Entrance Exam followed by Group Discussion and Personal Interview

Average Course Fees

INR 5,00,000

Job Positions

Market Research Analyst, Business Development Manager, Brand Manager, Marketing Manager, Sales Manager

Employment Areas

Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies

Average Annual Salary

INR 4,68,000 per annum

What is PGDM in Marketing?

PGDM in Marketing is an integrative program targeted at enhancing management and marketing proficiency. The following are the highlights of the program’s purpose and design: 

  • Duration and Focus: This diploma program spans two years and is centered on understanding marketing principles and mastering the strategies and techniques required to compete in the contemporary business world. 

  • Skill Development: PGDM in Marketing entails a wide range of skills, including digital marketing and customer service, branding, and creative skills. The course will enlighten students to pursue new ideas and inventions as part of their endeavors.

    Why Study PGDM in Marketing

    PGDM in Marketing Management is a course offering you ample opportunities in today’s vigorous business world.  Some of the reasons why PGDM in marketing stands as a vastly appealing choice are: 

    1. Abundant Opportunities: GDM graduates in Marketing will find their way into industries by profession like Market Research Analysis, Brand Managers, Sales Manager, Product Manager, and many more. From publishing to Retail, Insurance to Advertising, there are ample job opportunities in all fields. 

    2. High Salary Packages: Marketing is a high-paying job profile where a PGDM student can get an entry-level of INR 425000 per annum, and it can blossom into millions grounded on experience, job obligation, and geographic location.

    3. Opportunities in Multinational Corporations (MNCs): With the advent of MNCs and the changing pattern of business activities across the globe through Globalization, a PGDM in Marketing learns professional skills and expertise to perform under pressure. Hence, their adaptability and strategic concept elevate their market value in this diametrically compressed Globe.

    PGDM in Marketing Course: Entrance Exams

    For aspirants looking to pursue a PGDM in Marketing, it's crucial to be aware of the entrance exams accepted by various institutes. Here are the key entrance exams and their important dates:

    Entrance Exam

    Registration Deadlines

    Exam Dates

    CAT

    August 3 – September 21, 2024

    November 24, 2024

    CMAT

    2nd week of March 2024 (Onwards)

    1st week of May 2024

    SNAP

    August 23 – November 23, 2023

    January 22, 2024

    XAT

    July 15 – November 30, 2023

    January 7, 2024

    PGDM in Marketing Syllabus

    The curriculum of PGDM in Marketing is meticulously designed to provide students with a comprehensive understanding of marketing principles and practices. Here's an overview of the semester-wise syllabus:

    Semester I

    Semester II

    Principles of Management

    Strategic Management

    Financial Accounting

    Cost Accounting

    Fundamentals of Communication and Interview Preparation

    The Integrative Manager

    Human Resource Management

    Innovation Management

    Marketing Management

    Mastering the Interview and Networking Skills

    Managerial Economics

    Elective Project


    Semester III

    Semester IV

    Marketing Research

    Product/ Brand Management

    Consumer Buyer Behavior

    E-Commerce

    Advertising and Sales Promotion

    Internet Marketing

    Distribution Management

    Social Media Marketing

    CRM

    Project

    Marketing Finance


    Please note that while the core subjects remain consistent, the syllabus may vary slightly depending on the institute.

    PGDM in Marketing: Top Colleges

    India is home to several prestigious institutions providing PGDM in Marketing courses. Below are a few colleges and their average fees references for your perusal:

    Name of the College

    City

    Average Fees

    Asia Pacific Institute of Management

    New Delhi

    INR 9,00,000

    Annamalai University

    Tamil Nadu

    INR 20,700

    Assam University

    Assam

    INR 14,000

    Management Development Institute

    Gurgaon

    INR 2,34,700

    Great Lakes Institute of Management

    Chennai

    INR 1,87,500

    T.A Pai Management Institute

    Manipal, Karnataka

    INR 8,00,000

    Loyola Institute of Business Administration

    Chennai

    INR 8,62,700

    Institute of Management Technology

    Ghaziabad

    INR 1,95,000

    Prestige Institute of Management and Research

    Indore

    INR 1,19,500

    International Management Institute

    Kolkata

    INR 6,50,900

    Jaipuria Institute of Management

    Noida

    INR 5,90,000

    International Management Institute

    Bhubaneswar

    INR 6,38,000

    Institute of Management Technology

    Hyderabad

    INR 6,03,000

    BML Munjal University

    Gurgaon

    INR 5,80,000

    Jaipuria Institute of Management

    Lucknow

    INR 5,65,000

    Being a conducive environment and enhancing academic experiences, these colleges are most preferred by those looking to become marketing professionals.


    PGDM Marketing: College Comparison

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    Before opting for a PGDM in Marketing from any of these institutes, it is essential to compare these colleges. For a comparative analysis, here’s a brief on popular institutes offering PGDM in Marketing:

    Particulars

    Asia Pacific Institute of Management

    International Management Institute

    Jaipuria Institute of Management

    Overview

    Established in 1996, Asia Pacific Institute of Management is a premier business institute located in New Delhi. It offers admission to various management courses and PG Diploma courses based on the entrance results of CAT/MAT/GMAT/CMAT.

    International Management Institute (IMI) Delhi, established in 1981, is India’s first corporate-sponsored business school, headed by Sanjiv Goenka. It offers various MBA and PGDM programs, and admissions are based on CAT and GMAT scores.

    Established in 1995, Jaipuria Institute of Management offers various full-time and part-time MBA and PGDM courses. Admissions to this institute are based on the scores of CAT/GMAT/XAT/MAT/CMAT.

    NIRF Ranking

    41

    30

    81

    Fees

    INR 9,00,000

    INR 6,38,000

    INR 5,90,000

    Salary package

    INR 8.11 LPA

    INR 15.23 LPA

    INR 11.49 LPA

    PGDM in Marketing Jobs

    After completing PGDM in Marketing, graduates can explore various job opportunities in the dynamic field of marketing. Here are some common job roles and their average salaries:

    Position

    Description

    Average Salary

    Market Research Analyst

    Collects statistical data about consumers and competitors, analyzes market conditions, and builds marketing strategies.

    INR 3,51,000

    Advertising Manager

    Oversees companies' advertising activities and suggests new ideas to promote goods and services.

    INR 4,03,000

    Sales Manager

    Analyzes sales statistics, develops sales strategies, and plans to increase product sales.

    INR 4,74,000

    Brand Manager

    Builds and enhances brand value through strategic planning and implementation.

    INR 4,11,500

    Business Development Manager

    Generates leads, assesses market needs, and forecasts sales revenue.

    INR 7,36,000

    PGDM in Marketing: Top Recruiters

    Leading multinational corporations offer lucrative career opportunities for PGDM graduates in Marketing. Some top recruiters include:

    • Hindustan Unilever

    • Colgate

    • Genpact

    • Tata Teleservices Limited

    • Stanza

    • Taj Group

    • SpiceJet

    • Reliance Jio

    • Microtek


    PGDM in Marketing FAQs

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