MBA Syllabus & Subjects: Check Semester-wise Syllabus PDF, Books
Updated on :
by Kritika
December 20, 2024 11:12 PM
MBA Marketing Syllabus
Before pursuing an MBA in Marketing, it's important to check out the syllabus of an MBA in marketing. Beyond the foundational MBA core subjects, prospective candidates study various topics within the specialised MBA in Marketing curriculum. This program provides students with theoretical knowledge and hone their practical skills, preparing them for the dynamic marketing landscape. In addition to the fundamental business principles covered in core courses, candidates explore various facets of marketing strategy, consumer behaviour, market research methodologies, brand management, digital marketing trends, and communication strategies.
MBA Marketing Core Modules | MBA Marketing Elective Courses |
Fundamentals of Management | Advertising Strategies |
Business Analytics | Global Marketing Trends |
Brand Management | Marketing Analytics |
Market Research Techniques | Product Development Strategies |
Consumer Behavior Analysis | Digital Marketing Strategies |
Sales and Distribution Management | Retail Marketing Strategies |
Marketing Strategy Development | Social Media Marketing Tactics |
MBA Marketing syllabus semester-wise
The semester-wise syllabus for the MBA in marketing course is listed below:
Semester | Core Subjects | Elective Subjects |
Semester I | Financial Accounting and Reporting | Managerial Economics |
Decision Sciences | Information Systems | |
Semester II | Human Resource Management | Marketing Management |
Operations Management | Corporate Finance | |
Semester III | Business Communication | Strategic Management |
Retail Marketing | Entrepreneurship Management | |
Semester IV | International Business | Business Ethics |
Service Marketing | Advertising |
Top MBA Marketing Colleges in India:
Marketing is a highly sought-after specialisation in the MBA domain, offering promising career prospects and lucrative opportunities. Across India, numerous institutions provide MBA programs focusing on marketing, equipping students with the skills and knowledge required to excel in the dynamic field of marketing management.
Top Private MBA in Marketing Colleges
College/ Institute | Fees (in INR ) |
Great Lakes Institute of Management, Chennai | 9 l |
LPU, Jalandhar | 7.6 l |
Management Development Institute, Gurgaon | 18 l |
NMIMS School of Business Management, Mumbai | 23.9 l |
New Delhi Institute of Management, Delhi | 10.6 l |
Parul University, Vadodara | 1.4 l |
Symbiosis Institute of Business Management, Pune | 22.2 l |
S P Jain Institute of Management and Research (SPJIMR), Mumbai | 20.4 l |
Woxsen University, Hyderabad | 12.2 l |
Top Government MBA in Marketing Colleges
College | Fees (in INR) |
Indian Institute of Management (IIM), Calcutta | 23.2 l |
Indian Institute of Management (IIM), Lucknow | 10 l |
Department of Management Studies, IIT Delhi | 10.4 l |
Institute of Insurance and Risk Management, Hyderabad | 8 l |
Administrative Staff College of India, Hyderabad | 8 l |
Jamia Millia Islamia, Delhi | 47,000 |
Indian Institute of Management (IIM), Raipur | 14.2 l |
IIT, Kanpur | 2.8 l |
Indian Institute of Management (IIM), Kashipur | 17 l |
Department of Management Studies, Madras | 1.3 l |
