MBA Retail Management Course: Fees, Syllabus, Entrance Exam, Top Colleges
Updated on :
November 18, 2024 01:33 PM
MBA Retail Management syllabus
The MBA Retail Management syllabus is designed to equip students with comprehensive knowledge and skills relevant to the retail industry. It covers a wide range of subjects and topics to prepare students for various roles in retail management.
MBA Retail Management subjects list
These subjects encompass essential aspects of retail management, providing students with a comprehensive understanding of the retail industry and preparing them for diverse roles within the sector.
Subject |
Retail Marketing |
Merchandising Management |
Store Operations |
Customer Relationship Management |
Retail Sales Techniques |
Strategic Management in Retail |
Retail Finance |
Supply Chain Management in Retail |
Retail Analytics |
International Retailing |
HR Management in Retail |
Retail Technology and Innovation |
MBA in Retail Management Subjects Overview
Below are the details of the MBA in Retail Management Subjects Overview
Paper | Topics | Objective |
Strategic Management | Corporate strategic planning, environmental analysis and internal analysis, strategy formulation, tools of strategy planning and evaluation, strategy implementation and control | Integrating knowledge of functional areas of management for long-term planning. |
Retail Planning | Marketing and strategic management, operations and finance in retailing, HRM in retailing, legal and compliances for a retail store, mall management | Imparting basic knowledge of evaluation, planning, and selection of channels of retail distribution. |
Retail Operations Management | Retail models, theories of retail development, customer relationship management, services management, marketing channels, brand management | Equipping students with basic knowledge revolving around channels of retail management. |
International Retailing | International marketing, international retailing, competition in foreign markets, retail structure, market research | Teaching channels of international retailing. |
Retail Sales Techniques and Promotion | Advertising communications and promotions, promotion impact, tactical analysis, sales promotion technique, retailer promotion | Acquainting students with promotion and sales of goods. |
Direct & Network Marketing | Direct marketing, digital marketing, network marketing, marketing strategies, legal issues and best practices | Providing insight into different alternatives in the medium of marketing, including the internet. |
MBA Retail Management syllabus semester-wise
The MBA Retail Management syllabus is divided into semesters, initially covering foundational topics like retail marketing and store operations. As students progress, they delve into specialised areas such as sales techniques and strategic management. Advanced subjects like international retailing and HR management are also included, preparing students for leadership roles in the retail sector through a blend of theoretical learning and practical training.
Semester I | Semester II |
Overview of Retailing | Retail Management Perspective |
Retail Marketing | Customer Service Management |
Buying Merchandising | Human Resources |
Store Operations I | Principles of Marketing Economics |
IT Application in Retail | Business Communication |
Semester III | Semester IV |
Retail Sales Techniques and Promotion | International Retailing |
Direct and Network Marketing | Retail Operations Management |
Strategic Management | HRM in Retailing |
Advertising Communications and Promotion | Corporate Strategic Planning |
