MBA (Digital Marketing): Syllabus
MBA (Digital Marketing) Courses Syllabus:
The syllabus for MBA (Digital Marketing) courses encompasses a comprehensive blend of business fundamentals and specialized digital marketing strategies. Designed to equip students with the knowledge and skills needed to thrive in the dynamic digital landscape, the curriculum explores core business disciplines such as marketing management, consumer behavior, and strategic planning, while delving into topics specific to digital marketing, including social media marketing, search engine optimization (SEO), web analytics, and content strategy. With a focus on practical application and real-world case studies, MBA (Digital Marketing) courses prepare students for careers at the intersection of business and technology.
Main MBA (Digital Marketing) Subjects
In MBA (Digital Marketing) programs, students delve into a diverse array of subjects that blend traditional business principles with contemporary digital marketing strategies. These courses provide a holistic understanding of the digital landscape while equipping students with practical skills for success in the field. Key subjects include Marketing Management, Consumer Behavior, Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization (SEO), Web Analytics, Content Strategy, E-commerce, Brand Management, and Data Analytics. Through a combination of theoretical learning, hands-on projects, and industry insights, students gain the expertise necessary to navigate and excel in the ever-evolving realm of digital marketing.
Subject |
Marketing Management |
Consumer Behavior |
Digital Marketing Strategy |
Social Media Marketing |
Search Engine Optimization (SEO) |
Web Analytics |
Content Strategy |
E-commerce |
Brand Management |
Data Analytics |
MBA (Digital Marketing) Subjects Semester-Wise
MBA (Digital Marketing) programs structure their curriculum across semesters, systematically introducing students to key subjects aligned with the evolving digital landscape. Here's an overview of the semester-wise breakdown of subjects, ensuring a comprehensive understanding of digital marketing strategies and business fundamentals.
Semester I:
Subjects |
Marketing Management |
Principles of Management |
Financial Accounting |
Managerial Economics |
Business Communication |
Semester II:
Subjects |
Consumer Behavior |
Digital Marketing Fundamentals |
Financial Management |
Human Resource Management |
Operations Management |
Semester III:
Subjects |
Digital Marketing Strategy |
Social Media Marketing |
Search Engine Optimization (SEO) |
Web Analytics |
Brand Management |
Semester IV:
Subjects |
E-commerce |
Content Strategy |
Data Analytics |
Entrepreneurship Development |
Project Management |
Strategic Management |
Top MBA (Digital Marketing) Degree Course Specialisations
MBA (Digital Marketing) degree courses offer various specializations tailored to students' career interests and goals. These specializations delve deeper into specific areas of digital marketing, equipping students with specialized skills and expertise in their chosen fields.
Specialization |
Social Media Marketing |
Search Engine Optimization (SEO) |
Content Marketing |
Digital Analytics |
E-commerce Management |
Mobile Marketing |
Email Marketing |
Marketing Automation |
Web Development |
Data Science for Marketers |
Online Advertising |
Brand Management |
Digital Strategy |
Influencer Marketing |
Customer Relationship Management (CRM) |
Marketing Analytics |
Digital Marketing Consulting |
Video Marketing |
UX/UI Design |
Entrepreneurship in Digital Marketing |
MBA in Digital Marketing vs MBA in Marketing
Two most popular degrees in the realm of business and consumer engagement that enable aspiring professionals to succeed in the modern world of rapidly changing trends are MBA in Digital Marketing and MBA in Marketing. Both programs are based on core business principles, but the focus, scope, and practice of each of them are different. The following is a comparison of what is available between the two.
Here’s an overview of the comparison between the two broad programs:
Parameters | MBA Marketing | MBA in Digital Marketing |
Overview | MBA Marketing entails a comprehensive examination of all aspects of marketing. It will involve both traditional and digital marketing tactics, as well as social media marketing. | Only digital marketing and social media marketing tactics are covered in the MBA in Digital Marketing program. It does not entail a comprehensive examination of typical marketing strategies. |
Examination Type | Semester | Semester |
Average Annual Fees (INR) | 4,00,000 – 20,00,000 | 2,00,000 – 10,00,000 |
Colleges | IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. | Shoolini University, Graphic Era University, Vel Tech University, etc. |
Duration | 2 Years | 2 Years |
Admission Process | Entrance Exam | Entrance Exam |
Job Roles | Market Research Analyst, Product Manager, Media Planner, and many more. | Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager. |
Average Salary (INR) | 5 LPA – 30 LPA | 5 LPA – 25 LPA
|
