MBA (Digital Marketing): Full Form, Courses, Admission 2025, Fees, Syllabus, Entrance Exam, Top Colleges, Scope
Latest Updates - MBA (Digital Marketing)
December 13, 2024: Admissions for MBA in Digital Marketing programs for 2025 are open, with most application deadlines in February 2025. December 13, 2024: Entrance exams such as CAT, MAT, CMAT, and GMAT are accepted by various institutions. December 13, 2024: GD, WAT, and PI rounds for shortlisted candidates will be conducted from March to May 2025. |
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January 02, 2025 11:04 AM
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The MBA in Digital Marketing is a two-year program. It teaches both basic business skills and modern digital marketing techniques. Students will learn about social media marketing, SEO, data analytics, and new digital trends. The courses mix theory and practical skills, helping candidates build strong marketing abilities.
To get into the MBA in Digital Marketing program, candidates must pass national entrance exams like CAT, MAT, XAT, or GMAT. If candidates pass, they'll have group discussions and personal interviews. These are to check their communication, thinking, and if they are a good fit for the program. Some top schools also look at candidates' past grades and work experience.
After finishing the MBA, candidates can get important jobs in different fields. They could work as a Digital Marketing Manager, SEO Specialist, Social Media Manager, Data Analyst, or Innovation Strategist. Graduates from top schools often get jobs with big companies. These schools have strong industry connections and good job placement support.
MBA (Digital Marketing) Course Details
Every applicant should have an undergraduate degree with an average cumulative grade of 50 percent or above obtained in any relevant or an equivalent CGPA obtained from any of the recognized institutions. The candidates for the courses are based on the results of entrance examinations such as CAT, XAT, SNAP, and NMAT. The cost of a course in the top universities is approximately INR 6,00,000-12,00,000 for an MBA in digital marketing. People who are enrolled in an MBA in Digital Marketing may expect to be placed in digital marketing companies or other leading MNCs with a salary of INR 4.50 LPA-8 LPA. They’ll be hired in firms as diverse as social media manager and digital marketer. The following table provides an in-depth analysis of the MBA(Digital Marketing)course:
MBA (Digital Marketing) Highlights | MBA (Digital Marketing) Course Details |
Course Duration | 2 years |
No. of colleges offering | 99 |
Eligibility Criteria | Graduation with an average aggregate score of 50% or equivalent CGPA |
Admission Process | MBA Entrance Exams |
Entrance Exams | CAT, MAT, SNAP, XAT and CMAT |
Course Fees (INR) | 6,00,000 – 12,00,000 |
Average Salary (INR) | 4.50 LPA – 8 LPA |
Top Recruiters | JWT, Ogilvy, Edelman, Weber Shandwick and Adfactors |
Job Profiles | Digital Marketing Executive, Digital Marketing Manager and SEO Manager |
The MBA (Digital Marketing) course structure encompasses a diverse array of subjects and practical experiences, aimed at nurturing individuals into adept leaders and problem-solvers within the business landscape. From finance to marketing, operations to human resources, an MBA equips graduates with the skills and knowledge necessary to excel in various professional domains.
MBA (Digital Marketing) Degree Full Form
The Master of Business Administration (MBA) with a specialization in Digital Marketing is a comprehensive academic program designed to equip students with the knowledge, skills, and strategic mindset necessary to excel in the dynamic field of digital marketing. This degree combines the foundational principles of business administration with specialized coursework focusing on the intricacies of digital marketing strategies, technologies, and trends.
At its core, the MBA degree emphasizes a holistic understanding of business operations, including finance, management, operations, and leadership. However, the specialization in digital marketing introduces students to the unique challenges and opportunities presented by the digital landscape.
The "Digital Marketing" component of the degree encompasses a wide array of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, digital advertising, data analytics, mobile marketing, and emerging technologies such as artificial intelligence (AI) and virtual reality (VR). Students delve into the principles behind these strategies, learning how to leverage digital channels effectively to reach target audiences, drive engagement, and ultimately achieve business objectives.
One of the distinguishing features of an MBA in Digital Marketing is its focus on data-driven decision-making. In today's digital age, businesses have access to vast amounts of data generated by online interactions. Students learn how to harness this data through analytics tools and techniques to gain insights into consumer behavior, measure the effectiveness of marketing campaigns, and optimize strategies for maximum impact.
Furthermore, the program often includes experiential learning opportunities such as internships, consulting projects, and case competitions, allowing students to apply their knowledge in real-world settings. These practical experiences not only reinforce classroom learning but also provide valuable networking opportunities and industry exposure.
Additionally, the MBA curriculum typically incorporates courses on digital strategy development, marketing analytics, digital branding, consumer behavior in the digital age, and ethical considerations in digital marketing practices. Students may also have the opportunity to explore specialized topics such as e-commerce, influencer marketing, and omni-channel marketing.
Overall, an MBA in Digital Marketing prepares graduates for a wide range of career paths in marketing, advertising, consulting, e-commerce, technology, and entrepreneurship. Whether pursuing roles as digital marketing managers, social media strategists, data analysts, or digital consultants, graduates emerge ready to navigate and succeed in the ever-evolving landscape of digital business.
What is an MBA (Digital Marketing) Degree?
The MBA (Digital Marketing) degree is a transformative academic journey blending the strategic prowess of business administration with the dynamic artistry of digital marketing. It serves as a beacon for aspiring marketers, illuminating the path to mastery in the ever-evolving realm of online commerce. This distinctive program immerses students in a kaleidoscope of innovative concepts, from the intricate dance of search engine optimization to the symphony of social media strategies.
At its nucleus, this degree radiates with the fusion of traditional business acumen and cutting-edge digital dexterity. It empowers students to decode the digital dialect, navigating the labyrinth of algorithms and analytics with finesse. Through an alchemy of coursework and hands-on experiences, students harness the transformative power of data, shaping insights into strategies that resonate across digital domains.
Central to this odyssey is the cultivation of a digital mindset, where agility and adaptability reign supreme. Students become virtuosos of the digital canvas, painting portraits of brand identity and crafting narratives that captivate audiences across screens and devices. They unravel the enigma of consumer behavior, deciphering the digital footprints that illuminate the path to engagement and conversion.
Embracing the ethos of innovation, the MBA (Digital Marketing) degree transcends boundaries, fostering a community of trailblazers and disruptors. It ignites the spark of creativity, fueling a relentless pursuit of novel ideas and bold strategies. Through collaborative endeavors and experiential learning, students embark on expeditions into uncharted territories, where the boundaries between imagination and implementation blur.
This degree is a passport to a world of limitless possibilities, where every click, like, and share becomes a brushstroke on the canvas of digital commerce. It equips graduates with the tools to navigate the turbulent seas of disruption, transforming challenges into opportunities and uncertainty into advantage. Armed with the MBA (Digital Marketing) degree, graduates emerge as architects of the digital future, shaping narratives that resonate with audiences and redefine the boundaries of possibility in the digital age.
Why Study MBA (Digital Marketing) Degree Courses?
Embarking on the journey of studying MBA (Digital Marketing) courses is akin to stepping into a boundless realm of innovation and opportunity, where tradition meets transformation, and strategy intertwines with creativity. At its heart, this pursuit is a pilgrimage for those who seek to unravel the mysteries of the digital universe and harness its vast potential for growth and influence. Some of the major reasons one could take up the MBA (Digital Marketing) course are:
1. Voyage into Innovation: Embarking on the study of MBA (Digital Marketing) courses is akin to setting sail on a voyage of innovation, where every lesson is a compass guiding towards uncharted territories of digital brilliance.
2. Digital Symphony: Enrolling in these courses offers an opportunity to compose a digital symphony, orchestrating a harmonious blend of strategy, creativity, and technology to captivate audiences and drive business success.
3. Strategic Empowerment: Delving into the MBA (Digital Marketing) curriculum empowers individuals with strategic acumen, equipping them to navigate the complexities of the digital landscape with finesse and foresight.
4. Transformational Insight: These courses provide transformational insight, illuminating the hidden pathways of consumer behavior, data analytics, and emerging trends, enabling graduates to unlock new dimensions of digital possibility.
5. Innovation Crucible: By immersing oneself in the MBA (Digital Marketing) experience, students enter a crucible of innovation, where ideas are forged, tested, and refined to shape the future of digital commerce.
6. Agility Mastery: Studying these courses cultivates mastery in agility, enabling individuals to dance gracefully amidst the ever-changing rhythms of the digital realm, adapting strategies and seizing opportunities with fluidity and grace.
7. Trailblazing Pioneers: Graduates of MBA (Digital Marketing) programs emerge as trailblazing pioneers, armed with the tools and vision to carve new paths in the digital wilderness, leading the charge towards innovation and excellence.
8. Creative Alchemy: Engaging with the curriculum sparks a journey of creative alchemy, where raw ideas are transmuted into golden strategies that resonate deeply with audiences and elevate brands to new heights of success.
9. Impactful Leadership: These courses foster impactful leadership, nurturing individuals who lead not only with authority but also with empathy, insight, and a profound understanding of the digital landscape.
10. Global Influence: Through the lens of digital marketing, students gain the power to wield global influence, transcending geographical boundaries to connect with audiences, cultures, and markets on a scale never before imagined.
In essence, the study of MBA (Digital Marketing) degree courses is a transformative voyage—a journey of strategic empowerment, creative innovation, and impactful leadership that propels individuals toward success in the dynamic world of digital commerce.
What are the different types of MBA (Digital Marketing) degree courses?
There are several formats in which one can acquire MBA degree courses in Digital Marketing, and they are all designed to reflect the diverse requirements and preferences of students who wish to delve into the vibrant sector of digital marketing. They differ in terms of structure, length, and focus and are designed for individuals at different levels of their professional development and with different approaches to learning. Some of the most frequently mentioned program types include:
Type | Description |
Full-Time MBA (Digital Marketing) | Full-time programs typically last one to two years and provide a comprehensive curriculum covering core business principles alongside specialized digital marketing coursework. They offer immersive learning experiences, including internships, experiential projects, and networking opportunities, ideal for students seeking to fully dedicate themselves to their studies. |
Part-Time MBA (Digital Marketing) | Part-time programs allow students to pursue their degree while working full-time or part-time. With flexible scheduling, including evening and weekend classes, part-time students can apply classroom learning directly to their current roles, balancing career advancement with academic pursuits. While these programs may take longer to complete, they offer a balanced approach for individuals seeking to enhance their skills without interrupting their professional careers. |
Online MBA (Digital Marketing) | Online programs offer flexibility and convenience, allowing students to access lectures, coursework, and resources from anywhere with an internet connection. Utilizing virtual collaboration tools and multimedia content, online MBA programs provide the same rigorous curriculum as on-campus counterparts, accommodating students' diverse schedules and commitments. |
Executive MBA (EMBA) | EMBA programs cater to experienced professionals looking to enhance their leadership skills and advance their careers. With a focus on digital marketing, these programs offer specialized coursework, often featuring a cohort-based model that fosters peer learning and collaboration. EMBA students engage in intensive residencies, global immersions, and executive coaching, preparing them to lead digital transformation initiatives within their organizations. |
Dual Degree Programs | Dual degree programs combine an MBA with a Master's degree in a complementary field such as marketing, data analytics, or information technology. Graduates of these programs possess a comprehensive skill set, blending business acumen with specialized knowledge relevant to digital marketing careers. This unique combination prepares students for leadership roles that demand expertise in both business strategy and digital marketing tactics. |
MBA (Digital Marketing) Degree Courses: Eligibility Criteria
There is no single eligibility criterion for pursuing an MBA in Digital Marketing, as it varies from one institution to another based on the program’s requirements. However, the following are general prerequisites and qualifications that prospective students must meet:
Criteria | Description |
Educational Qualifications | Applicants must possess a bachelor's degree from a recognized university or college. While the degree can be in any discipline, some programs may prefer candidates with backgrounds in business, marketing, communications, or related fields. Certain programs may also stipulate a minimum GPA for undergraduate coursework. |
Work Experience | Though not always mandatory, many MBA programs, particularly those tailored for experienced professionals or executive-level candidates, may require applicants to have relevant work experience. Typically, this ranges from two to five years of professional experience. Exceptions may be made for outstanding candidates or recent graduates. |
Entrance Exams | Most MBA programs, particularly those in English-speaking countries like the US, Canada, the UK, and Australia, necessitate submission of scores from standardized entrance exams. Common exams include the GMAT and GRE. However, some programs may accept alternative exams or waive the requirement for candidates with significant professional experience or other qualifications. |
English Language Proficiency | Given that most MBA programs are conducted in English, non-native English speakers often need to demonstrate proficiency in the language. This requirement is generally met by achieving a minimum score on standardized English proficiency tests such as the TOEFL or IELTS. Exceptions may apply for applicants who completed their undergraduate education in English-speaking countries or who demonstrate proficiency by other means. |
Letters of Recommendation | Many MBA programs mandate submission of letters of recommendation, typically from supervisors, professors, or other individuals who can vouch for the applicant's academic abilities, professional achievements, leadership potential, and character. Specific guidelines regarding the number of recommendation letters and submission requirements vary by program. |
Statement of Purpose/Essays | Applicants are often required to submit a statement of purpose or essays, offering insights into their motivations for pursuing an MBA degree, career aspirations, and fit for the program. Essay prompts and word limits differ by program but generally aim to assess applicants' communication skills, critical thinking abilities, and alignment with the program's values and objectives. |
Interviews | Some MBA programs may necessitate participation in interviews as part of the admissions process. Interviews can be conducted in person, over the phone, or via video conference by admissions committee members, faculty, or alumni. The purpose is to evaluate applicants' interpersonal skills, communication abilities, professionalism, and suitability for the program. |
Top MBA (Digital Marketing) Entrance Exams 2025 in India
On the contrary, upcoming digital marketers in India dreaming of elite MBA programs are prone to look forward to the most attractive entrance exams which function as tickets to such universities. Some of the most recognized exams include the Common Admission Test, Xavier Aptitude Test, and Management Aptitude Test. CAT is aimed and organized by IIMs, and enables assessment of candidates’ quantitative skill, verbal skill, and reasoning power. XAT is developed and conducted by XLRI Jamshedpur that also checks a student’s aptitude for learning in various management courses in India. MAT is another popular choice, developed by AIMA, that tests one’s English language skills, mathematical skills, skill for language comprehension, data analysis ability, and critical thinking. It is required for admission in respected MBA courses concerning the digital sector. Table of Entrance Exams for MBA Digital Marketing:
Entrance Exam | Registration Deadlines | Exam Dates |
ATMA | 4th week of March – Last week of April, 2025 | May 11, 2025 |
CAT | August 3 – September 15, 2025 | November 24, 2025 |
CMAT | 2nd week of February – 2nd week of March 2025 | 1st week of May 2025 |
NMAT | August 1 – October 10, 2025 | October 10 – December 19, 2025 |
SNAP | 1st week of August – Last week of November 2025 | Test 1: December 8, 2025 Test 2: December 15, 2025 Test 3: December 22, 2025 |
XAT | July 15 – November 30, 2024 | January 7, 2025 |
MBA (Digital Marketing) Entrance Exam Preparation
Preparing for MBA (Digital Marketing) entrance exams requires a strategic approach, dedication, and comprehensive study plan. Here's a detailed guide on how to effectively prepare for these exams:
1. Understand the Exam Pattern and Syllabus:
Start by familiarizing yourself with the exam pattern and syllabus of the specific entrance exams you'll be taking. Understand the sections, the number of questions, marking scheme, and duration of the exam. For MBA entrance exams in India like CAT, XAT, and MAT, the common sections include Quantitative Aptitude, Verbal Ability, Data Interpretation & Logical Reasoning, and General Awareness.
2. Create a Study Plan:
Create a well-organized study schedule that allots enough time for every exam part. Establish attainable targets and benchmarks to monitor your development. Make sure your study schedule is well-rounded and sufficiently covers every subject on the curriculum. Rewrite things you are already familiar with and devote more work to parts where you need to improve.
3. Gather Study Materials:
Assemble a collection of high-quality study materials, such as internet resources, study guides, reference books, and textbooks. If there are resources available, look for ones made especially for MBA admission examinations, with an emphasis on digital marketing ideas. To get comfortable with the exam structure, practice with past years' question papers, sample papers, and mock examinations.
4. Focus on Basics and Fundamentals:
Build a strong foundation by mastering the basics and fundamentals of each subject. For digital marketing-focused exams, ensure you have a clear understanding of core marketing concepts, digital channels, analytics, consumer behavior, and emerging trends in the digital landscape. Strengthen your quantitative and verbal skills through regular practice and problem-solving exercises.
5. Practice Time Management:
Effective time management is crucial throughout the exam. Practice within the allocated time to improve your speed and accuracy when answering questions. Exam efficiency may be increased by employing techniques like setting aside difficult questions for later, avoiding overthinking, and prioritizing easy questions.
6. Take Mock Tests and Assessments:
Take practice exams and mock exams frequently to determine your level of readiness and pinpoint areas that need work. Examine your performance on practice exams, note your areas of weakness, and concentrate on filling them in in your study schedule. Additionally, by simulating exam settings, mock exams help you become comfortable with the setting and control your test anxiety.
7. Stay Updated with Current Affairs:
Stay abreast of current affairs, especially topics related to business, marketing, and digital technology. Follow industry news, trends, and developments in the digital marketing space through reputable sources such as business publications, industry reports, and online forums. Current affairs can be a significant component of the General Awareness section in MBA entrance exams.
8. Seek Guidance and Support:
Consider joining coaching classes or online preparation courses tailored for MBA entrance exams. Experienced mentors and instructors can provide valuable guidance, study materials, and strategies to excel in the exams. Additionally, form study groups with peers to collaborate, discuss concepts, and solve practice questions together.
9. Maintain a Healthy Lifestyle:
Maintain a healthy lifestyle while preparing for your test. Make sure you eat a well-balanced diet, exercise often, and get enough sleep in order to maintain optimal physical and mental health. You may avoid excessive stress and burnout by taking regular breaks and using relaxation methods like deep breathing exercises or meditation.
10. Revision and Last-Minute Preparation:
In the days leading up to the exam, focus on revision and last-minute preparation. Review key concepts, formulas, and important topics. Refrain from learning new topics at the last minute and instead focus on reinforcing what you've already studied. Stay calm, confident, and trust in your preparation as you approach exam day.
By following these tips and strategies, you can effectively prepare for MBA (Digital Marketing) entrance exams and increase your chances of success in securing admission to top MBA programs with a focus on digital marketing.
What books should I go through before I start with my MBA (Digital Marketing) entrance exam preparation?
Before diving into your MBA (Digital Marketing) entrance exam preparation, it's essential to equip yourself with the right study materials. A selection of comprehensive and authoritative books can provide you with a solid foundation in key concepts and strategies. These books cover essential topics such as marketing principles, digital marketing strategies, consumer behavior, analytics, and emerging trends.You will be well-prepared to meet the demands of the MBA admission tests with competence and confidence if you read these suggested books.
The following books can be followed for the preparation of the MBA (Digital Marketing) entrance exam:
Title | Author(s) | Description |
"Principles of Marketing" | Philip Kotler, Gary Armstrong | A comprehensive guide covering fundamental marketing concepts, strategies, and techniques applicable to digital marketing contexts. |
"Digital Marketing: Strategy, Implementation and Practice" | Dave Chaffey, Fiona Ellis-Chadwick | This book offers insights into digital marketing strategy formulation, implementation, and execution, including case studies and practical examples. |
"Digital Marketing for Dummies" | Ryan Deiss, Russ Henneberry | A beginner-friendly resource providing an overview of digital marketing channels, tactics, tools, and best practices, suitable for those new to the field. |
"Marketing Analytics: Data-Driven Techniques with Microsoft Excel" | Wayne L. Winston | An essential read for understanding marketing analytics, covering statistical techniques, data interpretation, and Excel applications relevant to digital marketing. |
"Influence: The Psychology of Persuasion" | Robert B. Cialdini | Explores the principles of influence and persuasion, offering valuable insights into consumer behavior and psychology, crucial for effective digital marketing campaigns. |
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" | Eric Ries | While not specifically focused on digital marketing, this book introduces concepts like lean methodologies and rapid experimentation, highly relevant for digital marketing strategy. |
"Hooked: How to Build Habit-Forming Products" | Nir Eyal | Examines the psychology behind habit formation and provides a framework for creating products and experiences that engage users, valuable for designing digital marketing campaigns. |
"Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" | Joe Pulizzi | Explores the role of content marketing in building audiences and businesses, offering strategies for creating compelling content and leveraging digital channels effectively. |
"SEO 2025: Learn Search Engine Optimization with Smart Internet Marketing Strategies" | Adam Clarke | Focuses on search engine optimization (SEO) techniques and strategies, providing insights into optimizing websites and content to improve visibility and rankings in search engine results. |
"Web Analytics 2025: Actionable Insights for Business" | Avinash Kaushik | Offers practical guidance on web analytics tools and techniques, helping marketers leverage data to measure website performance, track user behavior, and optimize digital marketing efforts. |
These books cover a range of topics relevant to MBA (Digital Marketing) entrance exam preparation, offering in-depth insights, practical examples, and actionable strategies to enhance your understanding and proficiency in digital marketing concepts.
MBA (Digital Marketing) Cutoff 2024
In 2024, MBA (Digital Marketing) cutoffs served as pivotal benchmarks for aspiring candidates seeking admission to esteemed institutions. These cutoffs, determined by various factors such as exam difficulty, number of applicants, and program competitiveness, delineated the minimum scores or ranks required for consideration. As digital marketing burgeoned as a critical domain within business education, the cutoffs underscored the increasing demand for professionals equipped with expertise in navigating the digital landscape. With competition intensifying, candidates strived to surpass these thresholds, showcasing their aptitude and commitment to embark on a transformative journey into the realm of digital marketing within the MBA landscape.
CAT Cutoff for MBA (Digital Marketing) IIM Admission
CAT cutoffs for MBA (Digital Marketing) admission to Indian Institutes of Management (IIMs) are crucial determinants of candidates' eligibility. These cutoffs, varying annually, delineate the minimum CAT percentile required for consideration, reflecting the competitive landscape of IIM admissions for digital marketing specializations.
IIMS | CAT Cut offs |
IIM Ahmedabad | 99-100 |
IIM Bangalore | 99-100 |
IIM Calcutta | 99 |
IIM Lucknow | 97+ |
IIM Indore | 97+ |
IIM Kozhikode | 97 to 98 |
IIM Amritsar | 95+ |
IIM Nagpur | 95+ |
IIM Sambalpur | 95+ |
IIM Trichy | 94 |
IIM Raipur | 94 |
IIM Ranchi | 94 |
IIM Kashipur | 94 |
IIM Vizag | 92 |
IIM Udaipur | 92 |
IIM Bodhgaya | 92 |
IIM Shillong | 90 |
IIM Sirmaur | 95 |
IIM Rohtak | 95 |
IIM Mumbai | 97 |
CAT Cutoff for MBA (Digital Marketing) Non-IIM Admission
CAT cutoffs for MBA (Digital Marketing) non-IIM admissions play a critical role in determining candidates' eligibility for esteemed non-IIM business schools. These cutoffs, subject to annual fluctuations, represent the minimum CAT percentile required for consideration, reflecting the competitive landscape of non-IIM MBA admissions in digital marketing specializations.
List of B schools | CAT Cutoff (Expected) |
FMS | 98.20 Percentile |
BITSOM | 94 Percentile |
DMS, IIT Delhi | 98+ Percentile |
Loyola Institute of Business Administration (LIBA) Chennai | 90+ Percentile |
SJMSOM, IIT Bombay | 99+ Percentile |
Institute of Management Technology (IMT) Ghaziabad | 90+ Percentile |
MDI Gurgaon | 95+ Percentile |
National Institute of Industrial Engineering (NITIE) Mumbai | 95+ Percentile |
SPJIMR | 85+ Percentile |
XIMB | 90+ Percentile |
Department of Management Studies, IIT Madras | 95+ Percentile |
T A Pai Management Institute (TAPMI) Manipal | 85+ Percentile |
CMAT Cutoff for MBA (Digital Marketing) Admission
The CMAT cutoff for MBA (Digital Marketing) admission is a pivotal metric for aspiring candidates aiming to secure seats in esteemed business schools. This cutoff, subject to annual variations, denotes the minimum CMAT percentile required for consideration, reflecting the competitive landscape of MBA admissions in digital marketing specializations.
Name of the College | Total Fees (in Rs) | Expected CMAT 2025 Cutoff | CMAT percentile 2025 |
Welingkar | 11 Lakhs | 238 | 85+ |
Great Lakes | 15.86 Lakhs | 235 | 95-99 |
Xavier Business School - St. Xavier’s University (XBS) | 10.98 Lakhs | 240 | 85+ |
N. L. Dalmia Institute of Management Studies and Research | 8.7 Lakhs | 261 | 95-99 |
Institute of Management Technology (IMT) | 12 Lakhs | 250 | 90+ |
Birla Institute of Management Technology (BIMTECH) | 12 Lakhs | 245 | 90+ |
Jaipuria Institute of Management | 9.25 lakh | 260 | 80+ |
Xavier Institute of Management and Entrepreneurship (XIME) | 10 Lakhs | 235 | 80+ |
KIIT School of Management (KSOM) | 11.95 Lakhs | 242 | 99.2+ |
International School of Business and Media (ISBM) CMAT | 8.9 Lakhs | 255 | 80+ |
Institute of Public Enterprise (IPE) | 8 Lakhs | 260 | 80+ |
Chandragupt Institute of Management (CIMP) | 5.25 Lakhs | 245 | 80+ |
AIMS Institutes | 9 Lakhs | 245 | 80+ |
SIES College of Management Studies (SIESCOMS) | 6.30 lakh | 250 | 80+ |
Jagannath Institute of Management Studies (JIMS) | 5.5 Lakhs | 235 | 80+ |
Indus Business Academy (IBA) | 6.98 Lakhs | 250 | 80+ |
Vignana Jyothi Institute of Management (VJIM) | 6.50 Lakhs | 260 | 80+ |
ITM Business School, ITM Group of Institutions | 9.20 Lakhs | 260 | 80+ |
Chetana’s Institute of Management and Research (CIMR) | 6.6 Lakhs | 258 | 80-85+ |
Acharya Bangalore Business School (ABBS) | 7.9 Lakhs | 255 | 80+ |
SRM Institute of Science and Technology | 6.5 Lakhs | 261 | 80+ |
Asia Pacific Institute of Management | 9.7 Lakhs | 247 | 80+ |
Prestige Institute of Management | 3 Lakhs | 241 | 90-95+ |
GIM | 18.31 Lakhs | - | 90 |
IRMA | Rs 13.6 Lakhs | - | - Above 80 percentiles for Profile-cum-merit based Calls
- Above 85 percentiles for Merit-based Calls |
NIMS Pune | Rs 8 Lakhs | - | 85 |
NMAT Cutoff for MBA (Digital Marketing) Admission
The CMAT cutoff for MBA (Digital Marketing) admission serves as a pivotal benchmark for aspiring candidates seeking admission to reputable business schools. This cutoff, varying annually, denotes the minimum CMAT percentile required for consideration, reflecting the competitive landscape of MBA admissions in digital marketing specializations.
NMAT participating colleges | NMAT 2024 cut off/ percentile |
SRM University | 200+ marks |
XIMB | 90+ percentile |
VIT University | 200+ marks |
TAPMI | 80+ percentile |
Amity University | 200+ marks |
BSE Institute Limited | 200+ marks |
BML Munjal University | 200+ marks |
Shiv Nadar University | 200+ marks |
SDA Bocconi | 80+ percentile |
ITM Navi Mumbai | 200+ marks |
Mody University | 200+ marks |
K J Somaiya | 200+ marks |
ISBR Bangalore | 170+ marks |
Bennett University | 180+ marks |
UPES | 160+ marks |
Woxsen Business School Hyderabad | 160+ marks |
LM Thapar | 50+ percentile |
Amrut Mody School of Management | 150+ marks |
XAT Cutoff for MBA (Digital Marketing) Admission
The XAT cutoff for MBA (Digital Marketing) admission delineates a vital criterion for aspiring candidates seeking entry into prestigious business schools. This cutoff, subject to annual fluctuations, signifies the minimum XAT percentile necessary for consideration, reflecting the competitive landscape of MBA admissions in digital marketing specializations.
Institutes | XAT Cutoff Percentile |
SPJIMR Mumbai | 90+ |
XLRI Jamshedpur | 96 |
XIMB | 90+ |
IMT Ghaziabad | 90+ |
KJ Somaiya | 85+ |
GIM Goa | 85+ |
TAPMI Manipal | 80+ |
XLRI Delhi Cutoff | 80+ |
FORE School of Management, New Delhi | 85+ |
IRMA Anand | 80+ |
Great Lakes Institute of Management, Chennai | 80+ |
LIBA Chennai | 80+ |
MICA Ahmedabad | 80+ |
BIMTECH Greater Noida | 75+ |
Welingkar Mumbai | 75+ |
XIME Bangalore | 75+ |
IMT Hyderabad | 90 |
MBA (Digital Marketing) Admission 2025
The process of accepting for the MBA in Digital Marketing is identical to that of the MBA specialization. It is a specialization that is available in the last year of the specialization of the MBA case. The Digital Marketing MBA specialization takes students with marks from entrance exams, GD, PI, and WAT rounds. Its total marks are judged on the basis of each round the student clears. The matter of accepting a specialization and the process of entrance exams is by merit and entrance exams. There are many entrance exams taken, including CAT, MAT, SNAP, CMAT, and other exams. After the entrance exam is cleared, the student has his/her round of group discussion and personal interview. Before taking aside for the entrance exam, students should have decided for which specialization they would like to go to, which exam, and how many colleges to go for. Some of the entrance exams are taken online. You can take the CAT as a first option because almost all colleges accept your scores. The student has to study and prepare for the test well to go through the MBA in Digital Marketing entrance exam. Since the marks of the entrance exam are decided by a centralized exam, the student has to be thoroughly prepared. The students are chosen for colleges as; if a student has reached the cut-off from the entrance exam, then, that student will be taken for the group discussion and personal interview.
MBA (Digital Marketing) Courses Scholarships
MBA scholarships or scholarships for MBA in Digital Marketing are given to students who can not afford the fees and those who have excelled in the field of Digital Marketing. Below is an extensive list of different types of MBA scholarships available:
Scholarship Type | Description |
Merit-Based Scholarships | Awarded to students with outstanding academic achievements, including high GPAs, exceptional test scores, and academic awards. Eligible candidates typically have strong academic backgrounds in digital marketing or related fields. |
Need-Based Scholarships | Awarded to students demonstrating financial need to pursue MBA (Digital Marketing) studies. Eligibility is based on factors like family income, financial circumstances, and socioeconomic indicators, aiming to support deserving candidates facing financial barriers. |
Diversity Scholarships | Aimed at promoting inclusivity and diversity within MBA programs, targeting underrepresented groups like women, minorities, LGBTQ+ individuals, and students from disadvantaged backgrounds. These scholarships aim to create a more inclusive learning environment. |
Industry-Specific Scholarships | Offered by organizations or companies operating in the digital marketing space, supporting MBA students pursuing careers in digital marketing. Candidates with relevant industry experience or aspirations may qualify for these scholarships. |
Entrepreneurial Scholarships | Tailored for MBA students aspiring to launch digital marketing ventures or startups, providing financial assistance, mentorship, and resources for business development. Eligible candidates demonstrate innovative business plans and entrepreneurial drive. |
Research Scholarships | Awarded to MBA students interested in conducting research projects or academic studies in digital marketing, supporting endeavors with funding for tuition, research materials, and conference attendance. Eligible candidates show strong interest in academic research and digital marketing trends. |
International Scholarships | Offered by institutions to attract talented international students to MBA (Digital Marketing) programs, promoting cultural exchange and diversity. These scholarships may cover tuition fees, living expenses, or other costs associated with studying abroad. |
Alumni Scholarships | Funded by alumni associations or donors to support current MBA students, fostering a sense of community and providing financial assistance. Eligible candidates may be selected based on academic merit, leadership potential, or other criteria determined by the alumni association. |
Several colleges and universities in India offer scholarships for MBA (Digital Marketing) students, which can be merit-based, need-based, or category-specific. Here are some top MBA (Digital Marketing) colleges in India that commonly offer scholarships:
College Name | Scholarships Awarded |
Indian Institute of Management (IIM) | Merit-based scholarships, need-based scholarships, diversity scholarships, industry-specific scholarships |
Xavier School of Management (XLRI) | Merit-based scholarships, need-based scholarships, category-specific scholarships, alumni scholarships |
SP Jain Institute of Management | Merit-based scholarships, need-based scholarships, industry-specific scholarships, international scholarships |
Indian School of Business (ISB) | Merit-based scholarships, need-based scholarships, diversity scholarships, research scholarships |
Management Development Institute (MDI) | Merit-based scholarships, need-based scholarships, category-specific scholarships, research scholarships |
International Management Institute (IMI) | Merit-based scholarships, need-based scholarships, diversity scholarships, industry-specific scholarships |
Symbiosis Institute of Business Management (SIBM) | Merit-based scholarships, need-based scholarships, category-specific scholarships, research scholarships |
Institute of Management Technology (IMT) | Merit-based scholarships, need-based scholarships, diversity scholarships, industry-specific scholarships |
Xavier Institute of Management (XIM) | Merit-based scholarships, need-based scholarships, category-specific scholarships, research scholarships |
Great Lakes Institute of Management | Merit-based scholarships, need-based scholarships, industry-specific scholarships, entrepreneurship scholarships |
National Institute of Industrial Engineering (NITIE) | Merit-based scholarships, need-based scholarships, diversity scholarships, research scholarships |
Institute of Rural Management Anand (IRMA) | Merit-based scholarships, need-based scholarships, category-specific scholarships, rural management scholarships |
Faculty of Management Studies (FMS), Delhi | Merit-based scholarships, need-based scholarships, category-specific scholarships, alumni scholarships |
Indian Institute of Foreign Trade (IIFT) | Merit-based scholarships, need-based scholarships, diversity scholarships, international scholarships |
Narsee Monjee Institute of Management Studies (NMIMS) | Merit-based scholarships, need-based scholarships, category-specific scholarships, alumni scholarships
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These top MBA (Digital Marketing) colleges in India commonly offer a variety of scholarships, including merit-based, need-based, category-specific, and industry-specific scholarships, to support students pursuing their MBA in Digital Marketing.
